Colossal gets amped up! Colossal Up To 36HR Mascara is our latest, most hardworking mascara. Thanks to its iconic Mega Brush that sweeps on its flake-resistant, volume-lock formula, it delivers non-stop dramatic lashes in an instant. Waterproof and smudge-resistant!

Maybelline started out as a small, family-owned business. The brand ‘takes trends from the catwalk to the sidewalk’. Their mission is to empower women to make a statement, explore new looks, and flaunt their own creativity and individuality. Currently, Maybelline is the number one cosmetics company in America. Thanks to the scientifically-advanced formulas, revolutionary textures and up-to-the-minute, trendsetting shades effortlessly, affordably, beautifully, Maybelline became a well-known international brand.