New fixed matt liquid ink effect! Seal the matte with the saturated ink color.

It only fixes on your lips.

It does not dry, it does not crack!

Permanent color. Forget touch-ups!

High precision applicator.

Maybelline started out as a small, family-owned business. The brand ‘takes trends from the catwalk to the sidewalk’. Their mission is to empower women to make a statement, explore new looks, and flaunt their own creativity and individuality. Currently, Maybelline is the number one cosmetics company in America. Thanks to the scientifically-advanced formulas, revolutionary textures and up-to-the-minute, trendsetting shades effortlessly, affordably, beautifully, Maybelline became a well-known international brand.