Maybelline New York introduces the 1st mascara to deliver dramatic volume with a 45 degree lift.

Instant volume
Lashes look lengthened for a dramatic eye look
Suitable for contact lens wearers

How to Use

Step 1. Draw the Push Up Cup brush from root to tip of lashes.
Step 2. Repeat until desired lift and volume are achieved.
Step 3. Do not let mascara dry in between coats.

Video

Ingredients

Aqua / Water / Eau Synthetic Beeswax Paraffin Glyceryl Stearate Acacia Senegal / Acacia Senegal Gum Stearic Acid Vp/eicosene Copolymer Polybutene Butylene Glycol Palmitic Acid

About the Brand

Maybelline started out as a small, family-owned business. The brand ‘takes trends from the catwalk to the sidewalk’. Their mission is to empower women to make a statement, explore new looks, and flaunt their own creativity and individuality. Currently, Maybelline is the number one cosmetics company in America. Thanks to the scientifically-advanced formulas, revolutionary textures and up-to-the-minute, trendsetting shades effortlessly, affordably, beautifully, Maybelline became a well-known international brand.