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About Us is an online platform specialized in selling beauty products and tools. It has some of the best international brands in the market under one roof.

We only deal with trusted brands that believe  in beauty as a message, and with experience and creativity as a goal. promises you an enjoyable, safe, and one of a kind shopping experience.

You can pay for all your favorite beauty products online or through cash on delivery. We trust that every woman deserves to be beautiful. is subsidiary of Forem for International Trading , Forem for International Tradingis is a limited liability company incorporated under the Egyptian law.

The company was established on June 2000 – Registration Certificate no.: 5775– Cairo dated 18/06/2000