Phyto
Phytargent Brightening Shampoo
This gentle formula instantly enhances gray, white, and platinum blonde hair after just one use. A unique trio of tinctorial or color-enhancing plant extracts - walnut leaf, rhatay root, and broom - works to correct discoloration. The antioxidant-rich formula neutralizes brassiness, banishing dullness and yellowing tint.
Highly concentrated in cornflower extract, this gentle cleanser softens the hair fiber while restoring radiance and shine
Volume : 200 mL
On wet hair, apply a quarter size amount and gently massage into a lather. Rinse. Repeat, leaving the lather on for 2 to 3 minutes. Rinse thoroughly. Use 1x-2x per week.
For platinum blondes: create a rinse by mixing equal parts of Phytargent and water. Hair becomes more vibrant and shiny from the very first application.
Cornflower Extraction: Softens and rebuilds elasticity
Walnut Leaf: Diminishes yellow tones
Rhatany Root: Neutalizes brassiness
Broom: Improves micro circulation
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Patrick Alès, a celebrity hairdresser, is the creator and founder of Phyto, a brand born in France. The journey started in the 1950s when he noticed that chemically-laden products were taking a serious toll on the hands of the hairdressersand the hair of their clientele. The first seeds of his idea for a much gentler, less harmful range of hair products were quietly sown. When Phyto was born, It was an instant smash on a worldwide scale. |
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